Dylan Guy
Writer
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CAPTAIN MORGAN x MLS ⚽

CAPTAIN MORGAN X MLS ⚽

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Captain’s First-Of-Its-Kind Partnership With The MLS

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Pace Yourself

To promote responsible drinking on match day, we took to Instagram to remind fans to “Stay In The Game. Pace Yourself.”

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Team Cocktails

Throughout the 2019 MLS Cup tournament, we created cocktails designed to tip our caps to each team’s chants and supporter groups.

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Organic Extensions

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In order to truly blanket our channels across the month-long tournament, we concepted and produced a number of organic pieces of content that was parceled out throughout each team’s tournament run. Ones like the Sounders asset above ended up being prophetic.

Digital Banners

Going into the 2020 season, Captain wanted to create market specific banner ads for each of our partner teams to run digitally and drive toward point-of-sale. After researching each team, we produced 24 banners. Here are some examples.