BULLEIT BOURBON
A Versatile Whiskey
We all enjoy whiskey neat. And Bulleit Whiskey is Kentucky straight. But this high-rye frontier whiskey also mixes perfectly in a number of cocktails. We tasked with creating serve videos to showcase the versatility of Bulleit Bourbon and Bulleit Rye and we did so in style, which in this case sometimes means in ways that involve open flames.
The Coasters
With the help of artist Brendan Donnelly, we created real-life metal coasters for each cocktail. They were designed to feature prominently at the beginning of each serve video, while also feeling natural to the real-life bar space that we depicted.
The Videos
“They say out with the old, in with the new. They must not have tried a Bulleit Old Fashioned.”
“The best way to order Kentucky’s favorite cocktail is with Kentucky’s favorite bourbon.”
“An international cocktail with a Kentucky kick.”