Creative Director & Copywriter

DIA DE LOS MUERTOS x DON JULIO

Working with Mexican and Mexican-American artists

we created DDLM -inspired wooden boards that served as practical backdrops and tabletops. Each artist was given a brief that pertained to a different Don Julio variant and asked to incorporate their own memories of the holiday.

We also asked three Mexican-American bartenders to specially craft cocktails inspired by the holidays. Then, we worked with them to script voiceovers for social videos that spoke to the cocktail and their unique, personal connections to DDLM.