BRAND & PRODUCT CONTENT
New York Fashion Week x TikTok
Role: Scripting, storyboarding, on-site production
A sizzle, made in collaboration with the Video Production team and a handful of amazing Creators to promote Fashion Week on TikTok.
This campaign, Content To Cart, was designed to announce new ad products like TikTok Shopping Ads and to shape the narrative that TikTok makes conversions easier than other platforms.
Content To Cart
Role: Scripting, storyboarding
A piece of video content created to drive media spend around the holiday season and champion the impact of TikTok for businesses.
Holidays ForYou
Role: Scripting
This piece of content was designed do drive towards the TikTok Insights web page/tool.
TikTok Insights
Role: Concepting, scripting