SONIC X PUPPY BOWL

Every year, in early February, the whole world gathers around their TVs and watches the Big Game—you know what we’re talking about: the Puppy Bowl. To celebrate SONIC’s partnership with the annual Animal Planet production and to promote a special discount, we created content that ran across TikTok, Instagram, and Twitter. Firstly, we created Tiny Mic Interviews that ran before, during, and after the game itself and were designed for TikTok.

Corn Dog Commentary was another activation, this time for Twitter. We created seven of these to be posted live in alignment with different moments in the game. I scripted the videos and even lent my VO talents to the play-by-play commentator, Kevin Cornbatter.