TIKTOK TAKEOFF
I pitched this video content series as a way to highlight small businesses’ success on the TikTok platform, as well as the unique ability TikTok has to help a shop “blow up.” It’s simple (and hopefully effective) storytelling, featuring some really awesome SMBs.
Role: Creative director, copywriter, campaign strategy
Beyond the original video content, the series (and the branding we designed for it) was scaled to include the TikTok Takeoff Small Business Summit in 2024. To promote this, the team looked to Creators. Check that out HERE.
