A true team effort, TikTok took over the Carlton Hotel in Cannes to bring an on-the-ground presence to the industry’s biggest event. For my part, I worked with the Creative Development team to concept and execute the activations and installations. It was a Cannesn’t miss time (sorry, sorry, I’m better than this.)
Cannes 2024
TikTok Playmakers
In 2024, we held the very first TikTok Playmakers event to encourage activating on the platform for major sports tentpole events and I got to lead on Creative Development. This event directly led to a 500K buy from from a major beer brand ahead of the World Series, along with another 350K from a beverage brand for MLS and NHL.
This was TikTok’s first ever event catering to highlighting lead generation on the platform. In addition to naming this event, I lead on Creative Development. I wish I had some stats from this one but it was in 2023 and I forgot to write them down.
TikTok LeadFinders