Creative Director & Copywriter
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SONIC TOT DROP LIVE

 SONIC TOT DROP LIVE

To celebrate the end of 2020 (and kick off 2021) from home, we announced the 2021 SONIC Tot Drop Live. To tease the event, I scripted a video that was posted across our social channels and parodied typical NYE news coverage. Shortly after that—at 11:45 PM on 12/31—it was time for the main event…

The livestream received over 40k views and 452 comments.

One of our franchises even got in on the fun.

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