OREO BIG SCOOP
Playing on motivational poster imagery and language, we created a campaign for this SONIC LTO+ that inspired fans to reach for the moon because even if they miss they’d end up among the OREO Big Scoop cookie dough clusters. To create this content, we worked with photographer/artist/influencer extraordinaire Erin Outdoors, who specializes in delicious, miniature worlds.
We worked with the Pinterest creative team to design “choose your own adventure”-style carousels for their platform.
We even scripted out VO for podcast-inspired motivational content!