Creative Director & Copywriter
FBLink_Holiday_CM_PillowLighter.jpg

CAPTAIN'S NIGHT IN


CAPTAIN’S NIGHT IN

 
 

For Holiday 2018, we brought in actor Adam Devine to star in Captain’s Night In. Knowing that more and more of the 21+ crowd is choosing to stay in when they consume Captain Morgan, we set the video in a house party. We worked on scripts that were built around Adam’s humor and the idea that no one really wants to go out. In this case, all it takes is one snowflake for the party to stay put and for our party goers to change into their most fun PJs. The best part about a Captain’s Night In is that anyone can have one.

Plus Ups

Additionally, we used the shoot as the perfect time to capture assets that showcased Captain holiday merch, like our onesie, leggings, and sweaters—all of the essentials for throwing your own Captain’s Night In.